About us

  • Sue Jones

    Founder & Managing Partner

    Sue Jones is a seasoned HR strategist and U.S. Navy veteran with over 30 years of experience across hospitality, tech, and education. As the founder and managing partner of HR4VR, she helps vacation rental companies build strong, people-first cultures through practical, actionable HR solutions. When addressing the needs of her clients, Sue is especially skilled at transferring her knowledge, skills, and abilities across business channels in a personable manner. 

    Sue holds a master’s degree in business administration from Northeastern University and is both SHRM-SCP and SPHR certified. Sue co-founded Hospitality Heroes to ensure hospitality professionals have the support, connection, and leadership they need when crisis strikes. 

    “She’s not here to save the world—just your workforce.”

  • Deborah Allen

    Managing Partner

    Deborah Allen rejoins HR4VR as managing partner, alongside longtime collaborator Sue Jones. With 20 years as an operational and people leader across hospitality, arts, and education, Deborah blends strategy, creativity, and HR solutions to serve the vacation rental industry. She’s passionate about coaching and training as tools to build high-accountability teams and people systems that perform under pressure and meet the demands of dynamic businesses.


    Deborah partners closely with owners, leaders, and managers to align HR programs and talent strategies with business goals. She applies her HR knowledge and skills to bring clarity to sticky, complex challenges. Deborah holds a master’s degree in education, an HR certificate, and is both SHRM-CP and ICF ACC certified.

    “The hero your workforce didn’t know it needed—until the plot twist hit."

  • “HR4VR exceeded our expectations. They took the time to truly understand our company’s priorities and crafted a customized policy manual that fit us perfectly. Their professionalism, insight, and ability to listen made the process easy. Through the years, they not only built manuals for two of our companies but also kept us up-to-date with changing laws and provided invaluable onsite training for our managers. They are a trusted partner in every sense.”

    — Jodi Refosco

    Owner, Timber Rock Village & VRMA Chair of the Board

  • “Managing a company is always complex. Finding the right teammates at the right time and helping them thrive in the right roles with the right compensation structures, all while navigating a changing industry and a growing company, is not something that can be done without a "village" of support, so to speak. Alongside our company attorney, I could not imagine the company surviving, let alone thriving, without the support, guidance, and sanity checks that HR4VR has provided since day one.”

    — David Krauss

    Co-Founder & CEO, Rent Responsibly

  • "I have been fortunate enough to work with HR4VR for the past 11 years at two different companies in two completely different markets. I was so pleased that I could bring their team in to help my new company with our line and executive management training and growth. The great thing about HR4VR is that they understand the complexities across teams and management levels and help you leverage all the combined strengths to create a stronger organization. They are particularly adept at helping you understand how we communicate, and that means listening too!"

    — Tom Stewart

    COO, Resort Realty
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